Address the ambitious and demanding consumer


Saturday, August 31, 2024 – 05:01 WIB

Jakarta, VIVA – Comfort is one of the main priorities in all aspects of life. One of them is when walking. shoes or appropriate footwear for each activity.

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With the development of more sophisticated eras, footwear has also undergone changes. Such as ergonomic design for outdoor activities, as cited Cadcrowd.com.

This design is specifically designed for healthy and comfortable movement, as well as providing stability to the legs, calves and back.

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Improper footwear and movement can cause strain on the lower body, leading to foot injuries, fatigue, and other foot-related problems.

The key to ergonomically designed shoes is cushioning. This helps absorb the force when the feet hit the ground, thereby reducing the impact on people’s legs and lower body.

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Take FitFlop, for example, whose entire collection is ergonomically designed with sophisticated footwear engineering. Every part is designed using biomechanical technology to naturally align the body and provide all-day comfort.

To further promote FitFlop as a market expansion in Asia, Korean actress Song Hye Kyo has officially become a member. brand ambassadorThe image represents the lifestyle and elegance of Asian women wrapped in a beautiful FitFlop design that emphasizes comfort.

“Song Hye Kyo is no stranger to Korea and is one of Asia’s biggest Hallyu stars. Our collaboration with her accelerates the introduction of the FitFlop brand to ambitious and discerning consumers in Asia,” said FitFlop CEO Gianni Georgedes.

This collection, which emphasizes modern aesthetics, has a starting price of IDR 1.3 million. A series of collections. autumn winter 2024 FitFlop can be purchased online and offline at official sites and stores, as well as in e-commerce.

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To further promote FitFlop as a market expansion in Asia, Korean actress Song Hye Kyo has been officially appointed as the brand ambassador. The image represents the lifestyle and elegance of Asian women wrapped in a beautiful FitFlop design that emphasizes comfort.

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The post Address the ambitious and demanding consumer first appeared in Nature Today.

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